Kia's Working On a Small Crossover Hybrid Vehicle | Keffer Kia Mooresville, NC

There is an all-new sub-compact crossover vehicle coming from Kia sometime in 2016, and some members of the media were invited to the Kia design center in Namyang to get a look at a full-scale model! The new vehicle is as yet unnamed, but it will be a hybrid model (a plug-in version will come a little later) that will be set to steal away some of the sales currently enjoyed by the Toyota Prius. No-one in attendance were allowed to take any pictures at the event, but word has it that the new car carries some elements seen in the Kia Niro concept crossover, albeit with a style that is a little more subdued. The profile is reminiscent of an SUV, although its low ride height gives it a crossover personality. Plastic cladding appears around the wheel arches and bumpers, with the finished car set to appeal to a global audience. A new design theme will be featured in the interior, which consumers will get to see when it appears in the new Kia Optima redesign in 2015. The 4,350mm long crossover vehicle is a litter longer than the current Kia Soul, but shorter than the Sportage SUV. Head of overseas marketing for Kia, Spencer Cho, says that the size was chosen to meet the needs of the consumer. He says that Kia listened to the complaints made by Prius owners, using that feedback to correct elements that hybrid owners felt weren’t quite right with their Prius. Hybrid-Electric Powertrain Powertrain details for the new car were not made available, but Cho did reveal that the platform will feature a combines 1.6L GDI petrol engine and an electric motor that will help improve fuel economy. Cho said that the current Prius gets 57mpg US, and that the next model should hit 60mpg US. He noted that Kia is shooting for over 50 mpg US for their model. Stay tuned as we bring more news and information on the upcoming Kia crossover vehicle! - See more at: http://www.kia-world.net/kia-small-crossover-hybrid-vehicle/#sthash.PfvkYujr.dpuf